Success Stories in the ASEAN Region
These success stories illustrate how making places 100% smoke-free enhances their appeal as tourist destinations, drawing more visitors and bolstering local economies. As we expand smoke-free initiatives globally, these examples demonstrate the potential of smoke-free environments to create healthier, more attractive destinations for travelers worldwide, supporting sustainable tourism and vibrant communities.
Discover Top Smoke-free Destinations
Cambodia
Discover the awe-inspiring Angkor Archaeological Park, one of Southeast Asia’s most treasured archaeological wonders. Spanning over 400 square kilometers, including lush forested areas, Angkor is home to the breathtaking remnants of the Khmer Empire’s ancient capitals, dating from the 9th to the 15th century. Highlights include the iconic Angkor Wat, with its towering spires and intricate bas-reliefs, and the mesmerizing Bayon Temple at Angkor Thom, famous for its serene, smiling stone faces.
Angkor: The Timeless Jewel of the Khmer Empire
The Angkor Archaeological Park, a UNESCO World Heritage Site and home to the iconic Angkor Wat, became officially smoke-free on 13 June 2012. This landmark smoke-free campaign started with the approval of Circular No. 155/12 SorNorNo on 5 April 2012, which prohibited smoking within APSARA workplaces and the temple grounds.
The campaign extended to formally declare all workplaces of the APSARA National Authority—Cambodia’s management authority dedicated to the preservation of Angkor—as smoke-free. This initiative not only protects the health of visitors and staff but also preserves the integrity of this cherished cultural site for future generations. Tourist arrivals increased from 800,000 in 2009 to 1-2 million annually after the site became smoke-free in 2012.
Smoke-free Angkor Wat
Smoke-free tourism city
Indonesia
The islands of Indonesia undoubtedly host many cultural heritage sites from temples to colonial remnants, mostly managed by the Ministry of Education and Culture.
Some are already recognized by UNESCO as world heritage sites including Borobudur Temple Compounds, Prambanan Temple Compound, Sangiran Early Man Site, and the Cultural Landscape of Bali Province.
These sites serve not only as memories of the past, but also as international and national tourism destinations with popular sites such as Borobudur and Prambanan receiving more than 3 million visitors annually.
Borobudur Temple: A Majestic Buddhist Marvel
Explore the awe-inspiring Borobudur Temple Compounds, one of the world’s most iconic Buddhist monuments, nestled in the lush landscape of central Java. Built in the 8th and 9th centuries, this architectural masterpiece rises in three magnificent tiers: a broad, pyramidal base with five square terraces, a circular middle section with three platforms, and a grand stupa crowning the top. The temple’s walls and balustrades are adorned with intricate low reliefs that span an impressive 2,500 square meters, telling captivating stories of Buddhist teachings. Surrounding the circular platforms, you’ll find 72 beautifully crafted stupas, each housing a serene Buddha statue.
Borobudur started its smoke-free initiative in 2009 which was strengthened in 2012, declaring the 25,382 hectares of Zone 1 smoke-free. In 2019, the management expanded the advocacy to the business establishments and residential area in Zone 2. The success of this campaign is attributed to the commitment of the site manager and the staff of the
Borobudur Conservation Office together with the different groups that oversee the enforcement of the smoke-free policy: the tourist police, Indonesian Tourist Guide Association of Magelang, Photographers Association of Magelang, Youth Volunteers, and the travel bureau. Borobudur’s Office was also declared as a smoke-free workplace.
Smoke-free Borobudur
Amazing Indonesia: Visit its Majestic Smoke-free Heritage Sites
Prambanan Temple: Indonesia’s Grand Hindu Sanctuary
Smoke-free Prambanan
Sewu Temple: A Thousand Temples of Serenity and History
Located just 800 meters north of Prambanan Temple in Central Java, Sewu Temple (Candi Sewu) is an enchanting eighth-century Buddhist site rich in beauty and history. Known as the second-largest Buddhist temple complex in Indonesia, it captivates visitors with its intricate stone carvings, statues, and ornate gateways—all woven into the serene landscape.
Candi Sewu means “a thousand temples,” inspired by the Legend of Loro Jonggrang, adding a mythical charm to the site’s already mesmerizing atmosphere. Exploring Sewu feels like stepping back in time, with every stone telling a story of ancient Javanese spirituality and tradition.
For a respectful visit, signs around the temple—alongside tour guides—remind visitors of respectful practices, including no smoking in the area. Discover Sewu Temple for a truly unforgettable journey into the mysteries of Central Java’s past.
Smoke-free Sewu temple
Sangiran Early Man Site: The Origins of Humanity Unveiled
Just 15 kilometers north of Solo in Central Java, Indonesia, Sangiran Early Man Site is one of the world’s most important locations for understanding human evolution. Excavations here between 1936 and 1941 uncovered the first hominid fossils, leading to the discovery of over 50 fossils of Meganthropus palaeo and Homo erectus (also known as Pithecanthropus erectus). These findings account for nearly half of the world’s known early human fossils.
Covering 5,600 hectares, Sangiran is remarkable for its well-preserved geological sequence, stretching from the upper Pliocene to the end of the Middle Pleistocene—showcasing over 2 million years of human, animal, and cultural evolution. The site also reveals ancient stone tools, part of the Sangiran flake industry, and occupation floors dating back 1.2 million years.
Visitors to the Sangiran museum are invited to explore these incredible discoveries in a smoke-free environment, ensuring the protection of these invaluable artifacts and fossils.
Smoke-free Sangiran Early Man Site
Lao PDR
Luang Prabang: A Timeless Heritage Haven with Clean, Fresh Air
Nestled in the heart of a mountainous region in northern Lao PDR, Luang Prabang is a captivating destination rich in culture, history, and natural beauty. Once the royal capital and seat of government of the Kingdom of Laos, this UNESCO World Heritage Site is renowned for its seamless blend of traditional Lao architecture and colonial influences from the 19th and 20th centuries.
The town is adorned with numerous small temples, particularly along its charming main street, making it a haven for visitors seeking tranquility and spirituality. A highlight of daily life in Luang Prabang is the serene morning alms-giving ritual, where monks walk in a silent procession at sunrise to receive offerings from residents and tourists alike.
Since 2009, Luang Prabang has proudly upheld its status as a smoke-free destination. The smoke-free campaign, spearheaded by the health department and supported by the heritage department, ensures the town’s air remains clean and its atmosphere welcoming for all. This initiative not only preserves the health of locals and visitors but also safeguards the serene and unspoiled environment that defines Luang Prabang.
Discover the unique charm of a city where cultural heritage and modern sustainability harmoniously coexist, offering an unforgettable, smoke-free experience.
Luang Prabang Smoke-free city
Plain of Jars: A Smoke-free Cultural Marvel
The Plain of Jars, a UNESCO World Heritage Site since 2019, is an awe-inspiring archaeological landscape in the Xieng Khouang Plateau, Lao PDR. This enigmatic destination is home to thousands of ancient stone jars scattered across the valleys and foothills, believed to date back over 2,000 years. Shrouded in mystery, these megalithic artifacts are thought to have been used for burial practices, making the site both historically rich and culturally fascinating.
In early 2020, Xieng Khouang Province implemented a smoke-free policy at the Plain of Jars, ensuring the site remains clean and healthy for visitors and staff alike. Spearheaded by the Provincial Tobacco Control Committee, this initiative included revising smoke-free regulations, removing indoor smoking areas, and designating public parks and heritage sites as non-smoking zones.
By prioritizing a smoke-free policy, the Plain of Jars highlights the harmonious balance between cultural preservation and modern health standards, offering tourists an enriching and responsible travel experience.
Smoke-free Lao PDR
Vat Phou, Champasak: A Timeless Harmony of Nature and Spirituality
Nestled in southern Laos, the Champasak cultural landscape, including the Vat Phou Temple complex, is a stunning testament to ancient Khmer ingenuity and spiritual vision. This UNESCO World Heritage site, over 1,000 years old, showcases a meticulously planned landscape that harmonizes with its natural surroundings. At its heart lies Vat Phou, an 11th-century Hindu temple complex that embodies the sacred connection between the Phou Kao Mountain and the Mekong River.
Today, visitors can marvel at the intricate carvings, terraced pathways, and panoramic views that capture the site’s profound spiritual and historical significance. To preserve this extraordinary cultural treasure, the Vat Phou site enforces a strict no-smoking policy, ensuring a clean and respectful environment for all. Visitors are encouraged to embrace its serene ambiance and learn about the deep connections between humanity, nature, and spirituality that define this iconic landmark.
Smoke-free Vat Phou
Malaysia
Batu Ferringhi: Penang’s Premier Smoke-free Beach Destination
Batu Ferringhi, located on the northwest coast of Penang Island, is a picturesque beach resort and one of Malaysia’s most beloved tourist destinations. Just a short drive from George Town, this vibrant coastal area offers a perfect mix of relaxation and adventure, making it a must-visit spot for travelers.
Famous for its stunning sandy beaches, Batu Ferringhi is a hub of activities, including thrilling water sports like parasailing, jet skiing, and banana boat rides. As the sun sets, its bustling night markets come alive, offering delicious street food, unique souvenirs, and lively entertainment. Seafood lovers will find paradise in the area’s many restaurants, serving the freshest catch of the day with local flavors.
To enhance its appeal and promote sustainable tourism, Batu Ferringhi is embracing a smoke-free tourism initiative through the Smoke-free Tourism Batu Ferringhi, Bebas, Asap, Rokok (FERBAR) program. This campaign encourages local businesses, accommodations, and tour operators to adopt and enforce smoke-free policies, empowering the community and visitors to enjoy a healthier environment.
Batu Ferringhi is setting a new standard for eco-conscious travel. Visitors can enjoy pristine beaches, fresh ocean air, and a commitment to public health, ensuring that their holiday experience is both rejuvenating and environmentally friendly. Whether you’re drawn by the stunning coastline, the thrill of water sports, or the charm of local markets, Batu Ferringhi promises a memorable escape in the heart of Penang.
Melaka: A Living Tapestry of History and Culture
In 2011, Melaka made history as Malaysia’s first smoke-free heritage site, covering a 4.2 km² area that includes the Melaka Historical City, Melaka Raya, the Melaka International Trade Centre, Alor Gajah Town Centre, and Jasin Town Centre. This initiative ensures visitors enjoy a clean, healthy environment while exploring iconic attractions like A Famosa, Stadthuys, and Jonker Street.
The Smoke-Free Melaka Steering Committee plays a pivotal role in maintaining the policy, addressing challenges, and fostering a culture of responsibility among locals and tourists. Visit Melaka to experience its timeless charm, where heritage meets a commitment to sustainable and smoke-free tourism.
George Town, Penang: A Fusion of Heritage and Modern Charm
Nestled on the northeast corner of Penang Island, George Town is a vibrant city that effortlessly blends rich history with contemporary culture. As the capital of Penang, this UNESCO World Heritage Site boasts a unique architectural and cultural townscape, renowned for its British colonial buildings, intricately designed Chinese shophouses, and beautifully preserved mosques.
Declared smoke-free in 2015, George Town is not just a feast for the eyes but also a haven for health-conscious visitors. Its success in implementing a smoke-free campaign has been a collaborative effort, supported by the Malaysian Health Promotion Board (MySihat). Enforcement of the policy is actively carried out by health inspectors from the Penang Health Department, ensuring a clean and welcoming environment for all.
Tourists can immerse themselves in George Town’s eclectic charm by wandering through its heritage streets, sampling the world-famous Penang street food, and visiting iconic landmarks such as the Clan Jetties, Kapitan Keling Mosque, and the colorful street art murals that have turned the city into an open-air gallery.
George Town is a shining example of how heritage preservation and public health can harmoniously coexist, offering visitors a truly enriching and wholesome travel experience.
Smoke-free Penang
Myanmar
Bagan: A Timeless Gem of Myanmar
Nestled along the banks of the Ayeyarwaddy River, Bagan is an ancient city that stands as a testament to Myanmar’s rich cultural and historical heritage. From the 9th to the 13th centuries, Bagan served as the capital of the Kingdom of Bagan, uniting the regions that now form modern Myanmar. During its golden age, over 10,000 Buddhist temples, pagodas, and monasteries adorned its plains, and today, the remains of more than 2,200 of these magnificent structures still grace the landscape.
Bagan, spanning 104 square kilometers, is a treasure trove of awe-inspiring architecture, with its intricate temples and stupas influencing Burmese temple design for centuries. Must-visit highlights include the Bagan Archaeological Museum, showcasing rare artifacts and the original Myazedi inscriptions, known as the “Rosetta Stone of Burma,” and the legendary Anawrahta’s Palace.
In 2019, Bagan was inscribed as a UNESCO World Heritage Site, recognizing its universal cultural value. Committed to preserving its ancient treasures, Bagan launched a smoke-free campaign in 2015, progressively expanding smoke-free zones to include 102 historical sites as of May 2023. This initiative ensures a healthier, cleaner environment for visitors to explore this breathtaking destination.
Whether it’s the stunning sunsets over its plains, the serenity of its ancient temples, or its rich history, Bagan offers a captivating journey into Myanmar’s past while promoting sustainable, smoke-free tourism.
Pindaya Cave: Myanmar’s Enchanting Sanctuary of Myths and Legends
Nestled amidst the verdant hills of Shan State, Myanmar, Pindaya Cave is a mesmerizing spiritual destination renowned for its countless Buddha statues and awe-inspiring limestone formations. This sacred site, situated near the charming town of Pindaya, is steeped in myth and cultural heritage, making it a must-visit for travelers seeking a blend of natural beauty and spiritual solace.
The cave houses over 8,000 Buddha images in various postures and materials, meticulously placed over centuries by pilgrims. As you explore its winding passageways, you’ll discover an atmosphere of serene reverence, illuminated by flickering candles and the golden glow of statues. The panoramic view of Pone Taloke Lake and the surrounding Shan hills from the cave entrance adds to its allure.
In a bid to preserve its sanctity and ensure a healthier environment for visitors, Pindaya Cave adopted a smoke-free policy in 2015. This initiative was spearheaded by the Shan State Government in collaboration with the Shan State Health and Sports Departments. Trained volunteers played a pivotal role in enforcing the smoke-free campaign, ensuring compliance and spreading awareness among tourists and locals alike.
Whether you are drawn to its rich history, spiritual ambiance, or stunning landscapes, Pindaya Cave offers a captivating experience that reflects the timeless beauty and cultural depth of Myanmar.
Philippines
Jimenez: A Smoke-Free Heritage Town Preserving Culture and Nature
The Municipality of Jimenez in Misamis Occidental, Northern Mindanao, is a treasure trove of history, culture, and natural beauty. Known for its meticulously preserved heritage church, ancestral houses, and eco-tourism parks, Jimenez offers a glimpse into the Philippines’ rich cultural past.
Declared a Smoke-Free Heritage Town on 8 March 2019, Jimenez has taken bold steps to protect its heritage and promote public health. Through Municipal Ordinance 162-2015, the municipality regulates tobacco advertising and access, ensuring a clean and welcoming environment for both residents and visitors.
The town’s commitment to smoke-free initiatives is fueled by the active engagement of student and youth leaders, who advocate for the preservation of heritage sites while championing healthier, tobacco-free spaces. This progressive approach underscores Jimenez’s dedication to safeguarding its historical treasures and natural surroundings for future generations.
Discover Jimenez, where heritage, nature, and wellness come together in a harmonious blend, offering visitors a truly unique and enriching experience.
Smoke-free Jimenez
Mount Samat Shrine of Valor: A Tribute to Heroism
Located in the heart of Pilar, Bataan, the Mount Samat National Shrine, also known as the Shrine of Valor, stands as a powerful symbol of Filipino and American soldiers’ bravery during World War II. Situated atop the historic Mount Samat, this national landmark commemorates the heroes of the infamous Bataan Death March and the defenders of freedom who valiantly fought during the Battle of Bataan in 1942.
The shrine features a towering 92-meter Memorial Cross, which offers breathtaking panoramic views of Bataan’s lush landscapes and Manila Bay. Visitors can also explore the Colonnade, a solemn hall adorned with marble panels inscribed with narratives of wartime courage, alongside intricate sculptures depicting the struggles and sacrifices of soldiers. The site radiates a sense of reverence, making it an ideal destination for history enthusiasts and those seeking inspiration from the resilience of the human spirit.
On 9 April 2019, during the 77th commemoration of the Araw ng Kagitingan (Day of Valor), a significant step toward health and sustainability was taken with the declaration of Mount Samat as the “Shrine of Smoke-free Philippines.” This initiative honors not only the sacrifices of wartime heroes but also raises awareness of modern challenges, such as tobacco-related diseases, by advocating for a smoke-free environment.
Mount Samat is more than a historical site; it’s a living tribute that connects the past with the present. By visiting, travelers immerse themselves in the legacy of valor while supporting efforts to protect public health and preserve the pristine beauty of this iconic landmark. Whether you’re exploring its historical artifacts, reflecting on its profound history, or taking in the serene surroundings, Mount Samat offers a truly meaningful and inspiring experience.
Smoke-free Pilar, Bataan
Smoke-free Mt. Samat
Tinuy-an Falls: The Crown Jewel of Surigao del Sur
Tinuy-an Falls, often called the “Crown Jewel of Surigao del Sur,” captivates visitors with its breathtaking beauty and grandeur. This natural wonder, located in Borboanan, Bislig City, on the southern island of Mindanao, is renowned for its curtain-like cascade of waters flowing from a four-tiered drop. Measuring 95 meters wide and 180 feet high, it is considered the widest waterfall in the Philippines and is affectionately known as the “Little Niagara of the Philippines.”
Visitors can enjoy an array of activities, including bamboo raft rides that bring you close to the falls, where you can experience the refreshing mist and marvel at its power. Natural pools surrounding the falls offer perfect spots for swimming and relaxation amidst the lush greenery.
Adding to its appeal, Tinuy-an Falls was declared a smoke-free tourism site on 6 September 2019. The strict ‘No Smoking’ policy ensures a clean and healthy environment, enhancing its status as a pristine and family-friendly destination.
Come and experience the majesty of Tinuy-an Falls—a sanctuary where nature, adventure, and wellness converge.
Thailand
Sukhothai Historical Park: A Smoke-Free Gateway to Thailand's Glorious Past
Step back in time to the cradle of Thai civilization at Sukhothai Historical Park, a UNESCO World Heritage Site and a masterpiece of Southeast Asian history. Established in the 13th and 14th centuries, Sukhothai was the political and administrative capital of Thailand’s first kingdom, embodying the birth of Thai art, culture, and architecture.
Since 2008, Sukhothai Historical Park has proudly embraced a smoke-free policy, reflecting the province’s commitment to preserving its heritage and providing a clean, healthy environment for visitors. The initiative aligns with its vision of sustainable tourism, protecting the ancient ruins and ensuring an enjoyable experience for all.
As you wander through the lush landscapes and explore the intricately designed temples, you’ll feel the essence of Thailand’s golden era in every corner. Sukhothai Historical Park invites you to immerse yourself in its rich history while supporting efforts to create a healthier, smoke-free world.
Vietnam
Đô Temple: A Historic Landmark of Vietnam’s Glorious Past
Đô Temple, also known as Cổ Pháp Điện or Ly Bat De (Eight Ly Emperors) Temple, is a revered 11th-century monument located in Dinh Bang Village, Tu Son Town, Bac Ninh Province. It stands as a testament to Vietnam’s illustrious history, marking the birthplace of Ly Cong Uan, the great king who established Hanoi as the nation’s capital in 1010. According to legend, this sacred site is where the convergence of heavenly air and eight dragon heads symbolizes prosperity and harmony. The temple is classified as a special national monument, preserving its significance in Vietnamese culture and history.
Each year, the Đô Temple Festival, held from the 14th to the 16th day of the third lunar month, draws thousands of visitors. This grand event celebrates the coronation of Ly Cong Uan and honors the rich cultural heritage of the Dai Viet Dynasty, offering vibrant parades, traditional performances, and solemn rituals that transport attendees back in time.
Đô Temple also exemplifies Vietnam’s commitment to sustainable tourism. Adhering to the country’s tobacco control laws, the temple has been a smoke-free site for years. Signages and billboards prominently remind visitors of the no-smoking policy, ensuring the preservation of the temple’s pristine environment and a healthier experience for all. Staff and security teams are trained to enforce the smoke-free regulations, safeguarding the temple from harm caused by cigarette litter and secondhand smoke.
Ha Long: Vietnam’s Enchanting Natural Wonder
Ha Long, nestled in the coastal city of Quang Ninh Province, is a breathtaking UNESCO World Natural Heritage Site that captivates visitors with its stunning beauty. Comprising 755 islands and islets, this iconic destination is celebrated for its limestone karsts rising dramatically from emerald waters, creating a mystical seascape that has earned its place as one of the New Seven Wonders of Nature.
Since 2009, Ha Long City has taken significant steps to enhance its appeal by promoting a smoke-free environment. Spearheaded by a Tobacco Control Steering Committee led by the Vice Chairman of the People’s Committee, the initiative has garnered strong support from key sectors, including health, education, culture, and local unions. Collaborative efforts have successfully advanced the smoke-free campaign, ensuring a cleaner and healthier experience for both residents and visitors.
Beyond its natural allure, Ha Long offers unforgettable adventures, from cruising amidst the towering karsts to exploring hidden caves and floating fishing villages. Visitors can also enjoy fresh seafood delicacies and witness the unique culture of this coastal gem.
Ha Long is not only a feast for the senses but also a pioneer in sustainable tourism, showcasing how a destination can protect its natural wonders while fostering a healthier environment for all.
Hoi An: A Timeless Treasure of Vietnam
Hoi An, a charming coastal city in Quang Nam Province, is celebrated for its well-preserved ancient architecture and rich cultural heritage. Recognized as a UNESCO World Cultural Heritage Site, Hoi An Ancient Town reflects a harmonious blend of indigenous and foreign influences, showcasing its historical significance as a thriving Southeast Asian trading port.
Strolling through the cobblestone streets, visitors are greeted by iconic yellow-walled buildings, traditional wooden shophouses, and serene lantern-lit evenings that create a romantic ambiance. The Thu Bon River, which winds through the city, offers picturesque views and opportunities for boat rides, while the bustling markets and local eateries serve a feast of authentic Vietnamese cuisine.
In 2011, Hoi An embraced its role as a pioneer in sustainable tourism by becoming a smoke-free city. The Hoi An City People’s Committee issued directives prohibiting smoking in health and educational facilities, workplaces, indoor public spaces, and historical sites. To ensure compliance, the city established the Hoi An Tobacco Control Committee, which actively monitors and enforces smoke-free policies. These initiatives have enhanced the city’s appeal, providing visitors with a healthier and more enjoyable experience.
Hoi An’s dedication to preserving its heritage and promoting sustainable practices has made it a must-visit destination. Whether exploring its ancient streets, enjoying its vibrant festivals, or marveling at its cultural treasures, Hoi An offers an unforgettable journey through time.
Vietnam Museum of Ethnology: A Gateway to Vietnam’s Rich Cultural Tapestry
The Vietnam Museum of Ethnology, nestled in the heart of Hanoi, is a vibrant celebration of the country’s cultural diversity. Opened in 1997, this museum beautifully showcases the lives and traditions of Vietnam’s 54 ethnic groups, preserving their rich heritage while promoting socio-cultural understanding.
Visitors can immerse themselves in the authentic reconstruction of traditional houses, meticulously crafted by villagers to reflect how various communities have lived and thrived. From stilt houses of the Tay people to the clay dwellings of the Cham, these exhibits offer a captivating glimpse into the architectural ingenuity and cultural practices unique to each ethnic group.
Beyond the exhibits, the museum offers engaging cultural activities and live demonstrations, such as traditional weaving, water puppetry, and culinary experiences. Its sprawling outdoor area is perfect for leisurely exploration, where visitors can wander through gardens and interact with life-size replicas of ethnic dwellings.
In September 2020, the Vietnam Museum of Ethnology embraced a smoke-free policy to safeguard its environment and visitors. The museum installed ‘No Smoking’ signs, incorporated the policy into entry tickets, and distributed informative leaflets. This initiative ensures a clean and healthy atmosphere, enhancing the visitor experience while protecting this cultural treasure.
Whether you’re a history enthusiast, an architecture admirer, or a curious traveler, the Vietnam Museum of Ethnology offers a captivating journey into the soul of Vietnam’s diverse cultural landscape.